What happens when two seasoned professionals in the world of luxury beauty unite to create their dream salon? A haven of style and wellness where beauty professionals are nurtured and rewarded—and where making guests feel as good as they look is paramount.
Luca Boccia and Elan Levy brought their skills and insights as beauty industry leaders, educators, mentors, and master stylists to their own Pyure Salons in Aventura, Coconut Creek, Boynton Beach and Wellington. Their goal was to create a hot spot for talented and passionate stylists to continually hone their skills, and to introduce an extraordinary salon ambience to their guests—one in which every service felt like a spa experience.
To that end, even the simple act of a shampoo becomes sumptuous. Guests are welcomed to silence their cell phones and enter a dark, spa-like space with calming music and comfortable reclining chairs. A deep vigorous shampoo, followed by a soft shampoo massage, restores circulation and promotes relaxation. A nourishing conditioning treatment follows, with an aromatherapeutic steamed towel treatment. A soothing hand massage finishes the shampoo ritual, finished up with a complimentary lip touch-up.
The salon service itself — whether cut or color, styling or extensions, waxing, makeup or more — is of the caliber created to exceed expectations. As the entire Pyure Salon team has undergone rigorous training in their specialized fields, plus ongoing advanced education, guests can expect top-tier professionalism and mastery of contemporary techniques and treatments.
The result: A look our guests love, delivered through blissful self-care that leaves them feeling beautiful from the inside out. If you’ve never had the Pyure treatment, we would like to extend a $20 gift toward your first service. (If you are already our guest, please use that gift toward a service you’ve never tried with us!) Because for us, looking amazing is only half the experience.